About Us

We actively trial and wear everything we produce. We're our first and most-loyal customers and after months and months of testing, tweaking, giving up, starting again and eventually getting things right did we finally bring our first tees to market.

That's the standard we hold all our products to. If we thought it was shit, we wouldn't wear it ourselves, and if we wouldn't wear it, we wouldn't expect you to either.

We want to make apparel you love so much, that even after it's old, worn and torn, you'll still tell your partner that you don't want to throw it out.